New York City · Rochester · Buffalo

Executive & Business Advisory
for Western New York Leaders.

From 1-to-1 coaching and leadership team workshops to curated peer advisory boards—practical, senior-level guidance for where your business wants to grow next.

You're already good at what you do. Growth transitions are complicated to manage.

When you sense you're hitting the buffers, you don't have to figure it out alone.

Most leaders in privately owned companies don't have a board, a mentor, or peers who truly understand what they're dealing with. They make consequential decisions without a trusted room to think out loud in.

Brooklyn Advisors creates that room. Peer advisory groups where experienced leaders challenge your thinking, share what's worked, and hold you accountable — paired with personal coaching that goes deeper than any group session can.

This isn't a training program or a corporate workshop. It's a confidential peer community built for the realities of running a mid-market business in Western New York.

40+
Years of C-suite and CEO experience across multiple industries
3
Peer group tiers — join at the right level for where you are today
WNY
Focused on Rochester, Buffalo, and the surrounding region
Learn More about CEO Peer Advisory Boards

Build the program you need. Three comprehensive options.

Start where it makes sense for you — private coaching, team-level work, or our flagship OCTET peer advisory board. Every engagement is built on the same standard: practical, CEO-level guidance from someone who has sat in the seat.

Private Guidance
1-to-1 Executive Coaching
Dedicated, confidential coaching for CEOs, founders, and senior leaders navigating growth, organizational change, or personal career transitions.
Monthly 1-to-1 Sprints: Flexible 60- to 90-minute monthly sessions focused entirely on your immediate priorities
Focused Clarity: A safe, confidential space to test ideas, solve operational friction, and work through tough decisions
Tailored Pace: No long-term lock-in contracts; designed to deliver immediate, practical value to your daily work

Best for: Leaders looking for a private sounding board to gain quick clarity on specific business or leadership challenges.

Targeted Alignment
Leadership & Strategic Advisory
Practical, project-based support and workshops designed to align your executive team, sharpen strategy, and unblock operational execution.
Team Alignment Workshops: Facilitated sessions using proven frameworks to get your leadership team pulling in the same direction
Fractional Strategic Support: High-level guidance for key initiatives — such as succession planning, post-acquisition integration, or market expansion
Pragmatic Execution: We focus on actionable outcomes and clear accountability, not long, theoretical consulting reports

Best for: Companies experiencing growth friction or preparing for a major strategic transition.

The Flagship Community
OCTET
Curated peer advisory boards — bringing together eight non-competing Western New York leaders for deep, peer-led problem solving and ongoing growth.
Monthly 4-Hour Board Meetings: High-impact, structured peer sessions focused on real-world business challenges
Integrated 1-to-1 Coaching: Every membership includes 90 minutes of private individual coaching each month
A Curated Room: You help select your peers, ensuring a trusted group built on chemistry, mutual respect, and absolute confidentiality

Best for: Operators and P&L owners seeking long-term fellowship, shared wisdom, and honest peer accountability.

Learn more about OCTET →

Simple. Focused. Pragmatic.

01

We have a conversation

You tell me where you are and what you're working on. I tell you which group fits best. No pressure, no pitch — just an honest conversation about whether this is right for you.

02

You join the right room

You meet your group — peers at the same level, from non-competing companies, facing similar challenges. The room is curated. Confidentiality is absolute. The conversation is real.

03

You grow into the next level

Monthly peer sessions and personal coaching build over time. When you're ready for the next tier, the path is there. Most members find the first honest feedback session changes how they think about their work permanently.

Built with the advisors who already know your business.

Brooklyn Advisors works alongside the accountants, attorneys, and bankers who are already in your corner. Our quarterly events bring these advisors into the room as subject matter experts — because the best decisions happen when the right people are at the table together.

If you're an advisor who works with mid-market business owners in Western NY, let's talk about partnering.

Speaking Platform

Present to a curated audience of mid-market leaders as a subject matter expert at quarterly events.

Recommended Resource

Be the go-to referral within the Brooklyn Advisors network for your specialty.

Community Access

Attend quarterly social mixers and build relationships with the same leaders you want as clients.

I've sat in the chair you're sitting in.

John Collins

I spent 40 years in C-suite and CEO roles across data networking, telecommunications, and food and beverage distribution — in US and international markets. I've built businesses, sold businesses, led through growth and through difficulty, and managed teams across multiple continents.

When I decided what I wanted to do with the last third of my career, I knew I wanted to do something with genuine impact. Peer advisory and executive coaching is the answer to that — helping leaders who are exactly where I was, make better decisions, grow faster, and build something they're proud of.

This is a vocation for me. Not a corporate job. That means you get someone who shows up fully — and who tells you what you need to hear, not what's comfortable to say.

Book a Call
40+ Years C-Suite ExperienceData networking, telecommunications, food & beverage distribution
US & International MarketsBuilt and led businesses across multiple continents
Western New YorkServing Rochester, Buffalo, and the surrounding region
Executive CoachPersonal coaching paired with every peer group membership
Founding Members WelcomeJoin now and help shape the group from the ground up

The through line:

new market creation.

2024 — Present
Chair & Founder — Brooklyn Advisors
Building and leading peer advisory groups for business owners and executives across New York City and Western New York.
2025 — 2026
Vistage Chair & Executive Coach — NYC
Facilitated peer advisory boards and 1-to-1 coaching for NYC business leaders within the global Vistage network.
2016 — 2024
General Manager & BD Director — BakeMark / Valente
P&L ownership of a $25M NYC branch. Led post-acquisition integration of Valente Bakery Supplies into BakeMark.
2007 — 2021
Founder & CEO — Prova Systems / QIO Systems
Founded and scaled two technology companies — fleet telematics SaaS and wearable electronics — from initial specification to global market.
2003 — 2007
VP Business Development — Eleksen / BBC Vecta
Transformed Eleksen from £50K to £3.6M revenue. Built a new venture inside BBC's corporate arm from concept to VC pitch.
1992 — 2002
Director — Lucent Technologies / Radioscape / Bay Networks
International strategy and marketing across data networking, LAN, WAN, VoIP across the US, Europe, Middle East, Africa and Asia.

Every role I've held has been a version of the same challenge: take something new, build the market, deliver commercial results. Data networking. Technology startups. Global telecom. Industrial distribution. The industries change. The fundamentals don't.

That breadth is what makes the peer advisory room work. I can engage credibly with a manufacturer's supply chain problem, a founder's succession question, a nonprofit CEO's board governance challenge, and a PE-backed operator's exit timeline — often in the same morning.

I'm not a specialist. I'm a generalist who's been in the room for every stage of company building — and that's exactly what a peer advisory chair needs to be.

40+
Years Operating
Global Experience
6+
Industries
Cross-Functional Intelligence
4
Continents
US, Europe, ME & Asia

A Track Record Built on Trust and Respect

A few words from the founders, investors, and executives who have built businesses, navigated transitions, and sat in the room alongside me.

"John is an extremely talented, intelligent self starter. He has strategic clarity on how to drive value into organisations, big and small — and his performance has always maintained extremely high standards."

Robin Shephard — Executive Chairman, Cornflake Ltd

"As an investor in QIO Systems, I was highly impressed with the extraordinary energy, commitment and enthusiasm John brought to his role. His involvement was a critical factor in my decision to invest."

Robert Meadows — Investor, QIO Systems

"John is a good team leader, down to earth and caring for every team member. He is generous in giving credit to team members who make contributions — a critical incentive to keep the team proactive."

Michael Hu — Data-Driven Decision Making, Procurement

"John is an energetic and resourceful executive with a great deal of vision and ability. He has been the main driver in creating and growing our business on both sides of the Atlantic."

Vassilis Seferidis — Founder & CEO

"John is a very motivating leader to work for — he has vision for what a company should do and is extremely driven, while still being approachable. A hard-working, intelligent, demanding yet fun colleague."

Alessandro Traverso — Serial Entrepreneur & Strategic Advisor

"John is a unifier and a collaborator. He's always striving to do the best thing for the company, and for everyone involved."

Joel Richman — Founder & Partner, Escalate PR

Not sure if this is the right fit? Let's find out together.

Hiring an advisor is a real decision, and you should feel completely confident before you make it. That's why every relationship starts the same way — a free 30-minute conversation about where you are and what you're working on. No pitch, no obligation. If it's a fit, we'll talk about next steps. If it's not, you'll know that too.

Not sure if peer advisory is right for you?
Let's figure it out together.

Send me a note with a brief description of where you are and what you're working on. I'll respond personally — no sales team, no funnel.