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You Don't Have an AI Speed Problem. You Have a Control Problem.

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Capgemini's CEO and the World Economic Forum argue the real AI question for CEOs isn't how fast to move but whether you stay in control — of the technology, the capabilities you depend on, and the value it actually delivers.

Prompted by “Why AI's real challenge for CEOs is staying in control”, World Economic Forum.

Every boardroom conversation about AI starts with some version of "how fast should we move." Capgemini's CEO and the World Economic Forum's tech industry lead argue that's the wrong question — the one that actually determines whether AI helps or hurts your business is whether you stay in control of it.

Their argument splits control into three separate decisions worth treating separately instead of as one blur. Technology control means knowing what every AI agent in your business is actually doing — an audit trail and a cost figure for each one, not a vague sense that "we're using AI now." Intelligence control means deciding on purpose which capabilities you keep in-house and which you rent from a vendor, instead of discovering the answer the day that vendor changes its pricing or its terms. Control over business value means replacing "we're using AI" with an actual number — cost per automated process, time to outcome, revenue per employee — because without one, AI quietly becomes a cost center nobody notices until the invoice arrives.

Why does this matter more at your size?

This is written for companies with steering committees stocked with Capgemini, Nokia, and Snowflake. But the case for it is stronger, not weaker, at a privately held company. A big enterprise has a CIO and a procurement function forcing these questions whether leadership wants them asked or not. At your size, nobody's forcing that discipline — which means the AI tools your team adopted piecemeal over the last year are running with no owner, no audit trail, and no number attached to what they're actually costing or saving you.

Test it out: pick one AI tool your team is already using — not the one you approved, the one that just showed up — and ask three questions this week: who owns it, what would you lose if the vendor disappeared tomorrow, and what number tells you it's actually paying for itself. If nobody can answer all three, that's the gap this article is pointing at.

If this is live for you right now: I'm hosting an AI Governance Roundtable for Western NY CEOs on September 29 — a working session on exactly these control questions, not a pitch.

Originally posted on LinkedIn ↗

JC
John Collins
Founder of Brooklyn Advisors, advising CEOs and leadership teams across Rochester, Buffalo and the Finger Lakes. ~40 years of C-suite experience, including a prior Vistage chair role. More about John →